Digital marketing and it’s Important in today’s scenario
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Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

But in many ways, Digital marketing is a much helpful and strong network than traditional marketing. This smart propaganda seeks to develop a mutually beneficial relationship with prospectus leads and customers on the internet with digital marketing in today’s scenario.


  • Primarily that begins the case of online presence is necessary regardless of what u sell.
  • A strong digital presence or planned marketing strategy will help you to make an easier path to create better awareness and engagement both before and after the sale.
  • You can easily generate leads by converting new customers or audiences into your ideal client by enhancing the fruitful way for their prospects.
  • You will also allow people to know what the sort of services you could dlver to them more with your capatilized.

Digital marketing is a game-changing strategy to boost your business in today’s scenario. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.


 “Digital marketing also know as data drive marketing is the marketing of products and services using different technologies, mainly on the internet but also including mobile phones, display advertising, and any other digital medium.”

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Evolution of digital platform

There is no need to emphasize that the internet is getting bigger day by day. This year it has reached 3.88 billion users.

Back in 1995, the internet was initially getting popular when there was only 0.4% of the world’s population was using the internet. 

It’s incredible seeing that just within 22 years the internet has reached half of the world’s population in this fast-moving world.

Today it has reached a user base of 51.7% of the world’s total population with a growth rate of 976.4% from the last 17 years.


  • Over 5.5 billion Google searches are made every day.
  • Over 2 million blog posts are published on the internet every day.
  • Domain name registrations have grown by 3.7% year over year.
  • As of 2021, there are 1.24 billion websites in the world.
  • Goggle is the world’s most visited website, followed by YouTube and Facebook.
  • The e-commerce industry is responsible for about $2 trillion in the annual sale.
  • Facebook now has over 7.5 billion monthly active users.
  • Over 85 million photos and videos are shared on Instagram daily.

Digital market goals to boost your business in today’s scenario

  • To increase website traffic.
  • For brand promotion or brand awareness.
  • To improve search engine ranking.
  • To generate lead.
  • To increase online sale conversation.
  • Improve the quality of customers.
  • To expand business globally.
  • To get the best ROI result.
  • To find loyal and potential customers.
  • To engaged customers with quality content to build trust.

Why choose digital marketing as a career?

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SEO and PPC executive

SEO is an unpaid method of improving the ranking of the web page and their visibility on various search engines such as google yahoo etc. PPC is a method of increasing the visibility of web pages is through sponsored placement and adverting.

Email marketing executive

Email marketing is an important prospect to convert your customer into the ideal leads of your brand, many organizations send newsletters, email campaigns autoresponder to its subscriber to keep them updated with new products adding or anything worth sharing.

Social media marketing executives

social media marketing is gaining a lot of popularity with social media site with Facebook, Twitter, Instagram, YouTube, Pinterest and other. A good digital marketer should know the power of social media to market the brand image of the company.

Mobile market executive

Mobile marketing provides instant update promo offers and information of customer interest. Smartphones are very trending among all age groups, especially teenagers. A person needs to be a mobile freak to get into mobile marketing.

E-commerce executive

E-commerce is also known as an online shopping platform. The consumer can find a wider variety of goods often at more competitive prices.

E-commerce refers to the buying and selling of goods and services electronic channels, primarily the internet.

Content marketing executive

Content is king in today’s scenario of digital marketing that purpose is to attract and retain customers or readers. Content marketing is any type of value and quality contnet that involves the creating and sharing of media and publishing content to accurately and retain customers.

Affiliate marketing executive

Affiliate marketing is frequently overlooked by advertisers. Affiliate marketing at its very core relationship, a relationship between three parties.

Display advertising executive

Display adverting is a type of online advertising that comes in several forms, including banners, ads, rich media, and more. The main purpose of display adverting is to delivered general advertisement and brand message to site visitors.


The research and value of digital marketing are improving with the advancement of technology. Marketers make use of digital portfolios as a platform to promote a professional brand by defining the product in a manner that adds creditability. The strong visibility of the organization or the brand through digital marketing allows the consumers to developed perceived knowledge about the brand. In today’s scenario, by the spread of worth recommendations from their connection digital marketing helps the most in your bussniess.